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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Lotus snags Ferrari designer

Another Ferrari man is heading for Lotus. Donato Coco will take over as director of design for the British company on Jan. 4.

Suzuki Grand Vitara SZ Range extended

Suzuki has extended the Grand Vitara SZ Range with new engines and a minor restyle When the SZ range launched it did so with a 2.4 litre engine. But, in these constrained times, a 2.4 litre engine is not going to be your biggest selling point, particularly in a compact SUV. So Suzuki has announced they have extended the range to include a bit more economy.